Red Bull – Maker
Red Bull tasked us to come up with experiences that will appeal to tech start-up, developer and the best kind of geeks.
About the project.
Sharing of completed bots through the app. Sharing of battle action stills, video and scores. Pics of booth and engagement.
Engagement extends beyond the booth and potentially beyond the individual conferences.
Curiosity around what everyone is looking at. Activity outside of the booth exposes more to people. Actual arena produces a lively, high-energy event feel.